Even the most targeted advertising and direct marketing strategies force companies to pay for reaching many people who will never buy their product or service. While such traditional strategies are effective at building brand image over time, they generally do not produce serious sales leads on a cost-effective basis. We analyze your customer profile and determine the types of companies and decision-makers most likely to buy and systematically call and present your sales benefits and proposition to the decision-makers. This dramatically improves the process of identifying and garnering new customers. We then turn this action and information over to your salesforce to present and close new business, in a timely, organized fashion. GSB Solutions' service offerings include: Developing and producing marketing methodology and collateral materials. Developing and executing telesales and cold-calling strategies and campaigns. Data and list procurement and data confirmation. Following up and qualifying trade show sales leads. Upselling existing clients.